The news that Starbucks has been buying up its own liquor business for the first time is going to cause some headaches for some.
The coffee chain has been acquiring and marketing its own beverages since 2013, with the first big deal announced in December of last year, and the Starbucks brand now has a massive portfolio of its own products.
The coffee chain is buying a majority stake in The Brewster Brothers Brewing Company in Delaware, and is currently planning to launch a line of bottled drinks in 2017.
But the deal has caused some consternation among some analysts, who have warned that the deal could potentially create a bigger problem for the coffee chain than the actual beverages.
While Starbucks is buying up the assets of the brewing company, it is also acquiring a controlling interest in The Craftsman Company, a craft spirits brand.
The purchase will create an ownership interest in two of the biggest craft spirits brands in the country, according to The Brewsters.
“The Brewster brothers has been brewing great beer, and it’s really been a great fit for Starbucks,” said Mike Haney, chief investment officer of the investment firm Haney Capital.
“So, it’s definitely a great deal for Starbucks, but it’s also a deal that has some risk associated with it.”
Haney said that he believes that the purchase of the Brewsters, while good for the business, could hurt Starbucks in the long run.
The brews have already suffered a few price cuts, and now The Brews will have to compete against more expensive craft beers.
“They are going to have to go back and look at what they’re doing with their own brand and see how they can improve,” Haney said.
“If it’s not doing that, then I think they’ll have a much harder time in the market.”
The Brewsters have been selling their own line of craft spirits since the late 1990s, and Haney believes that Starbucks is still on the right track in that direction.
“Starbucks has been building up its portfolio of their own brands, and they’ve been building them up through acquisitions,” Harynt said.
Haney also said that the acquisition could hurt the brewing business, as Starbucks will have an even bigger impact on the company’s sales and profitability in the years to come.
“I think that Starbucks could suffer from that in the short term,” he said.
“It could hurt them in the future, but they have a really solid product in their own portfolio.”
The deal is also notable because it is the first major deal in the company in decades, with The Brewers still the biggest brand in the United States.
In fact, The Brewmasters’ brand now makes up nearly half of Starbucks’ sales, and its share of the U.S. market is expected to double in the next few years.
The deal could also have some consequences for the entire brewing industry.
The Craft Sigs, the craft spirits giant, will be looking to build a strong presence in the U