Hugs, a sports drink with a sweet, sour flavor, is coming to the U.S. soon.
The $1,6 billion sports drink has become one of the fastest-growing brands in the world, thanks in large part to its popularity in Mexico, where it has made its home.
Now it’s heading to the United States, with the company announcing that it is launching in New York City on Thursday and is expanding nationwide in coming weeks.
It’s unclear if the new drink will be available in New Yorkers, but it’s expected to be in stores soon.
Hugs is being developed by SABMiller and is available in 10 flavors.
There are 12 varieties of the drink, including sweet and sour, watermelon, mango, cherry and pineapple, according to a press release.
The brand will have four flavors of Hugs-in-a-Bag.
The drink is available for $1 and $1 for a pack of five Hugs.
It comes in flavors like Cherry Lime, Sweet Cherry, Lemon Lime, Peach Lime and Lime.HUGS is available at select restaurants and bars, including the Four Seasons, The Four Seasons Hotel and New York Pizza.
It is sold by specialty drink stores like Hugs on Tap, the Hugs On Tap brand and the HUGS in a Bag brand.SABMiller says the drink is a collaboration between SAB Miller, which makes Hugs and other sports drinks, and the New York-based company’s top brands.
The company also says it is expanding the Huggs brand to include new flavors, including Cherry Lime Lime, Lemon Lemon, Peach Lemon and Lime, and is partnering with a new sports drink maker.SACO Miller announced in February that it was investing $1 billion in new brands in order to bring its sports drinks to the next level.
It also announced a $200 million investment to expand the Hug brand to 10 new flavors.