Starbucks has posted an ad for its keto meal drinks in an attempt to appeal to people who like to take a break from food for a change.
In the video, the company offers its customers a choice of a low-calorie meal or a keto keto smoothie, both of which are about as healthy as a Coke.
Starbucks’ ad is titled “What’s your favorite keto-friendly meal?”, and it’s part of its efforts to attract more people to the keto diet.
Its a campaign that also features a celebrity guest who is offering up a free cup of Starbucks coffee, which can be added to the mix as a bonus.
Starbucks also released a new ad that uses the same format.
The company also offered to send you a free bottle of their katas beverage, a product that is popular with the health conscious and offers a sweetener that may help curb weight gain.
“We know how important it is to reduce your sugar intake,” Starbucks’ chief nutritional officer, Rebecca Jaffe, said in the ad.
“If you don’t feel you need sugar, there’s no need to add it to your diet.”
The company said it’s offering a free keto Smoothie to customers who purchase a regular version of its ketos K-Bites® beverage, which comes in three flavors: apple, strawberry and almond.
It also said it was making a free 30-day trial of the beverage, and would donate 10 percent of its profits from the promotion to the charity.
The ad was posted on Instagram on Wednesday by the coffee chain’s corporate social responsibility department.
A spokesperson told The Guardian that the promotion was in line with Starbucks’ commitment to helping people on the ketogenic diet.
“We’ve seen a lot of feedback from our customers and we are working to address this,” the spokesperson said.
“Starbucks has an extensive range of K-Kits, all of which have been scientifically proven to help with weight loss, as well as help people feel fuller, happier and more energetic.”
It is a new campaign, after Starbucks last year unveiled its own ketogenic drink, the K-Tone, and a similar campaign, which was announced in November last year.
Starbuck said it has received a lot more feedback from customers on the campaign than it anticipated.
“People have said that they like the idea of a free beverage for taking a break, or the idea that we’re offering them something that they might have been looking for,” the company’s social responsibility officer, Laura Kupferberg, said.
She said the company is now reviewing the data to make sure the campaign is in line and has been able to ensure that it’s delivering the right message.
“The best thing to do is have a long-term view and understand that the next step in this is to continue to evolve the campaign and make sure it works for people and the communities we serve.”
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