What started as a simple request to be served on the barstool has blossomed into an art form that has been hailed as a game-changer in the world of baristas.
Now, Starbucks has started offering its signature first-class ticket to fans, and the beverage company is hoping that the new service will attract even more fans to its signature coffee shop.
“What we’re seeing is that people are interested in getting into this experience more than ever,” Starbucks Vice President of Global Beverages, Jim Johnson, told Fortune.
In fact, the company recently launched a new app, which is now available to Starbucks’ customers in the United States and the United Kingdom.
“We’ve seen an amazing response to the app.
We’ve seen that people want to take part in this experience.”
It is still a small step for Starbucks to really take the lead in this arena.
“There are a lot of coffee shops in the country,” Johnson said.
“The problem with it is that they’re not making a lot.
We’re going to be able to make it a lot easier for people to get in and participate in this.”
The company’s new app allows users to purchase tickets to events at participating locations, such as the Starbucks on the Lake in Chicago, the Starbucks in Los Angeles, the Caffe Nero in Chicago and the Starbucks Taproom in New York.
Tickets are also available for fans to redeem at Starbucks locations around the world, including Starbucks cafes in Hong Kong, Australia, and Japan.
“This is the first step in helping us to really grow and accelerate the coffee experience,” Johnson told Fortune, noting that the app was created to help consumers find the best locations.
“In the future, we want to see this be a tool for fans and a tool to help us grow the company.
We want to be a great customer experience.”
The app allows fans to purchase a Starbucks first-pass ticket, which allows them to sit at the bar for two hours.
“It’s a great way to be at Starbucks for two days,” said Chris Mottram, the owner of the popular New York coffee shop Barista and a regular on the show.
“You get to sit with a lot more people and it’s really a lot cheaper than going to the restaurant.
It’s also a way to really connect with other fans.”
The new app also offers a second-class pass that lets fans sit at a bar and pay for their coffee with the barista’s credit card, which can be used for everything from buying a cup of coffee to getting their first order of espresso.
Fans who purchase the second-pass first-ticket will be able use it to pay for a cup, then pay with their Starbucks credit card.
For customers who purchase a first-day pass, they can also use the first-dollar ticket to purchase coffee at Starbucks.
Fans can also buy a Starbucks drink for their first visit to the coffee shop, including one-off drinks such as latte, cappuccino and hot chocolate.
The app will continue to roll out throughout 2017, with more locations expected to become available in the coming months.
“Our first-days are just amazing,” Mottrams said.