In the past few years, there have been some signs of a comeback for Canadian coffee and tea brands like Starbucks, but the Canadian coffee giant is looking to make inroads into the beer market, as well.
Starbucks says it will introduce its own brand of beer in Canada later this year, after previously launching its own line of K-Cups and K-Ates.
The company says its new beers will offer an easy-drinking alternative to regular brews and that it’s launching them with the support of its existing beverage partners.
“We think this is a great opportunity for consumers to explore a brand that has been around for years and has been a strong and enduring part of our Canadian beverage portfolio,” wrote Mike McCormack, chief marketing officer of the Canadian unit of the company, in a press release.
In recent months, Starbucks has launched a series of Kettle Beer offerings in Canada, including its popular Red Kettle Kettle beer, which is available at participating grocery stores, liquor stores, and craft beer bars.
The company is also launching an IPA, a specialty beer that includes Cascade hops and is made with a special malt and hops blend.
It’s unclear how much of a foothold the new beer will have in Canada.
Last year, a spokesperson for the company told CTV News Canada that it was not a “major” player in the beer business in Canada and would not make a formal announcement on the new brand until after it launches.